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When creating packaging design, there are a few functions that need to be taken into consideration. It needs to sell the product, protect the product and facilitate the use of the product.So not only does it have to be visually enticing and innovative but it has to be practical, easy to display on a shelf or rack and it has to be durable enough to withstand the rigours of the supply chain.

".Nothing is ever too much trouble and there have been frequent occasions when all the stops have been pulled out to complete on unexpected projects in a very short timeframe." Julia Minchin, Managing Director, Hippychick Ltd

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